Safety meets style – product clip for uvex’ sportsline
Sportsline is the uvex safety group’s modern, stylish counterpart to merely functional and often chunky safety footwear. Without revealing their built-in functions, the shoes have the casual look of trendy sneakers. This and their supreme comfort make them easy to wear outside of work as well – casual, relaxed, and without the properties of typical safety shoes.
Function, convenience, and athleticism – all in one
Our task was to stage the benefits of these products in a cool yet informative manner. To do so, we suspended a shoe in the air, turned it, and shot detailed close-ups of all its features and functions. In post-production we blended the sequences into an informative clip which highlighted individual elements for more emphasis on the shoe’s unique qualities.