Video of ClimaLab und ClimaCool by adidas
The ClimaLab and ClimaCool technologies developed by sporting goods manufacturer adidas encompass cutting-edge functions for sports footwear and apparel. They have been designed to cool the most important parts of an athlete’s body during sweat-inducing training sessions to prevent overheating.
Video production for three 4K maxi screens
Adidas asked us to illustrate ClimaLab’s history in sports footwear. The target media were three 4K maxi screens coupled with each other and installed at a product show in Moscow. Based on shots of sports shoes and their unique functions from the past four decades, we created a journey through the history of functional footwear. In the subtext throughout the video we showed top performances achieved by athletes across disciplines wearing these shoes.