Photography and post-production for adidas Silver
At adidas, design and function have gone hand in hand for decades. The company wanted the design of its fashion-only brand Silver to be more punchy than usual. The highly reductive and graphic products speak for themselves.
Still photography meets purism
We transferred this uniqueness, the clean lines, and the daring play with symmetries to still-life photos. To this end, we shot bold views of the brand’s fashion items and footwear. At all times our focus was on the cuts, the colors, and the deliberate design disruptions – no bells and whistles – simply as pure as the products themselves.
Well-rehearsed workflows from logistics to post-production
To meet the tight timeline set for the project we devised a coordinated plan for logistics, photography, and post-production and adhered to it from the outset. The scheduled workflow and the commitment of all persons involved including project managers, logistics partners, pressers, stylists, photographers, and post-production managers allowed us to process 300 products in only four weeks and to exceed the demanding specifications given to us by the Australian agency Pietsch Lim, our main contact for the brand.