Image and product photography for ITEM m6
ITEM m6 is a brand produced by medi, a long-established manufacturer of premium bodywear products. Medi’s high-tech shapewear and legwear is comfortable, provides superlative support, and enhances wellbeing. Our task was to translate these features creatively into aesthetically pleasing advertising photos.
Brand-conforming translation of premium functional fashion styles
We implemented a style concept for the brand’s image and product photography in line with the values the company defined as part of its brand relaunch in 2019.
We highlighted the unique functions of the products dramaturgically and photographically through the use of special model poses, for example, compression pantyhose that provide contouring effects for demonstrably leaner legs and shirts that facilitate a more upright posture.
Intensive post-production for upmarket products
In addition to all photography-related tasks, we were in charge of all post-production processing which was very elaborate due to the nature of the products. The transparent materials, including nylon and mesh, and the complex poses challenged our specialists. The results are extremely convincing.
Model casting and studio photography at drehmomente.de
To enable us to showcase the special poses perfectly, we needed to up our game when casting models. They had to be able to execute dance poses so convincingly that they looked natural. The ensuing shoots took place at the drehmomente.de studio in Nuremberg.