Image and product photography for CEP sportswear
Sportswear with built-in compression features is a relatively recent development in functional fashion. The pioneer of its development is medi, a Bayreuth, Germany based company with a long tradition. Medi established the trend for built-in compression features when it founded the CEP brand ten years ago. More and more professional and amateur athletes rely on the safety of CEP products and fast regeneration they facilitate.
Product photography for genuine top performance
We were tasked with developing and shooting authentic poses for the company’s diverse products. We identified poses typical to each sports discipline to portray and clearly categorize the respective products. For example, we staged ski socks in a way that resembled downhill skiing without adding stylized skis or any other decorative elements. The main goal was to enable customers to identify each product’s application on the spot at the PoS and in the web shop.
Sports model casting at an advanced level
In addition to developing imagery for the diverse disciplines, we conducted the entire casting of models for all sports. The models had to be in very good shape, but their physiques were not to show their respective disciplines clearly. We were happy to take up the challenge.
Teamwork for premium quality throughout the year
Projects for which new products have to be photographed in every season for several years pose a special challenge: Hundreds of items – from bestsellers to recently photographed seasonal products – have to harmonize perfectly when viewed in the web shop. To ensure this, we pay the utmost attention to styling the images and models to avoid disruptions between pictures taken on a morning in May and pictures taken at a spontaneous redo shoot in the depth of the night.