Kids photos for ads for the 2019 Toy Fair
The staff members of „Die Roten Reiter“ agency in Nuremberg say play is their life. Their work shows how well they have managed to preserve their inner child. For the 2019 Toy Fair in Nuremberg, Die Roten Reiter developed an ad campaign that reflects this spirit. The images of happiness complementing the campaign were delivered by drehmomente.de.
Turning our studio into a ball pool
The idea behind the campaign was to show children playing and jumping around boisterously in a pool of balls. Without further ado, we converted a 5×6 m area of our studio into a 1.5 m deep basin filled with 105,000 balls.
Once let loose, the children we had cast gave us the joy- and action-filled motifs we had hoped for.