Kids photo shoot for Arbeitskreis richtiges Spielzeug

Photos of chil­dren are the cream of the crop in peo­ple pho­tog­ra­phy. This is par­tic­u­lar­ly so when work­ing with chil­dren who have no mod­el­ing expe­ri­ence, just as we did for this assign­ment. The top pri­or­i­ty for our client, Arbeitskreis richtiges Spielzeug, was that the pic­tures showed chil­dren play­ing in a nat­ur­al, pure way. Amateur mod­els with lit­tle expe­ri­ence in front of cam­eras offered the lev­el of nat­u­ral­ness our clients had requested.

Casting kids in private networks

This is why we decid­ed to cast the mod­els for the magazine’s edi­to­r­i­al con­tent our­selves. Our staff mem­bers approached par­ents in their respec­tive pri­vate net­works, con­vinced them of the project’s mer­it, answered ques­tions, and pre­pared con­tracts. This allowed us to recruit a num­ber of kids with strong char­ac­ters who did not have to pre­tend to act natural.

Location wanted: a tree house on a pirate’s island

In addi­tion to cast­ing the chil­dren, our client request­ed that we take the pic­tures at gen­uine loca­tions where chil­dren actu­al­ly play, laugh, and dream – no cat­a­log looks, sim­ply real life. To hon­or this request we went look­ing for loca­tions and ulti­mate­ly took pho­tos inside and out­side pri­vate homes of friends of our staff members.

Fun and adventure, session after session

Jeannette Brugger, our chil­dren and adult pho­tog­ra­ph­er, cap­tured images of the chil­dren in sev­er­al ses­sions. They were very ded­i­cat­ed, act­ed nat­u­ral­ly with­out any trained pos­es and obvi­ous­ly enjoyed them­selves immense­ly. The chil­dren even tol­er­at­ed being styled with pow­der puffs and con­ceal­er with­out com­plain­ing. The result­ing high-quality pho­tographs were well worth the effort!

Previous project
Kids photos for ads for the 2019 Toy Fair