People photography and still-life shots for DATA AHEAD

Nuremberg-based IT ser­vices provider DATA AHEAD is the mar­ket leader for field-tested con­cepts and strate­gies for man­ag­ing, secur­ing, and mak­ing indus­tri­al data acces­si­ble. As part of the relaunch of its web­site and its exten­sive per­son­nel cam­paign, both devel­oped and imple­ment­ed by the agency Besser mit Butter of Nuremberg, DATA AHEAD request­ed new, authen­tic, and con­ge­nial images. We at drehmomente.de were hap­py to rise to the challenge.

Amateur models for people photography

The main idea of the pho­to shoot, con­duct­ed on loca­tion at DATA AHEAD’s premis­es, was to stage every­day work sit­u­a­tions and cap­ture the company’s staff mem­bers pho­to­graph­i­cal­ly. We need­ed to cre­ate a relaxed atmos­phere in which the nat­u­ral­ness of these ama­teur mod­els could come to life in front of the cam­era auto­mat­i­cal­ly. The charm­ing pic­tures are tes­ta­ment to our suc­cess with this assignment.