Video of the Ecco Biom, the running shoe revolution
Developing and designing running shoes is a science in itself. This is mainly because of the complex structure of the human foot which has 26 bones and more than twice that many muscles all meshing with extreme precision. Footwear manufacturer Ecco has made a name for itself by taking up the challenge.
Naturalness as a concept
The concept behind the newly developed running shoe model Biom, referred to as Natural Running, is about supporting the natural movements of the foot with a shoe while intervening as little as possible in the stabilization of the foot.
Video and animation for more insight
Ecco’s assignment was for us to capture the Biom’s special features in an explanatory video aimed at all target groups. We achieved excellent results using a combination of moving pictures, text fade-ins, and animations. The product video highlights all the shoes’ elements and their specific functions, thus drawing attention to their unique qualities. It makes you want to put on a pair of Biom and start walking.