Photo coverage of Leanda Cave at the 2015 IRONMAN World Championship
Tagging along with world-class athlete Leanda Cave of the UK – who at the time of the coverage was the acting Ironman world champion long-distance triathlete – at the IRONMAN World Championship 2015 in Hawaii was an extremely exciting challenge for a event coverage maker.
Focus had to be on both the athlete’s personality and the sponsors’ interests. This is why in this coverage Leanda shared the starring role with the bike her main sponsor, Canyon Bicycles, designed especially for her and this championship.
Photo coverage of one of the most demanding competitions in the world
Sebastian Kuhn, CEO of drehmomente.de, accompanied Leanda throughout her last week of training in Hawaii before the event. He and his camera were on site during every training unit in every discipline.
Always in focus: The athlete and her bike
A key emphasis in this documentary was the on-site installation and fitting of the unique bike Canyon Bicycles had developed for Leanda. With his camera, Sebastian documented every step of Leanda’s familiarizing herself with the bike and adjusting it to her needs.
Of course, the categorical highlight of this assignment was documenting the World Championship race itself.
Transforming the event coverage into advertising material through professional post-production work
Back in Nuremberg, Sebastian inspected the extensive unprocessed materials and made his selections. The goal of the elaborate post-production process was to edit the images for use by Canyon Bicycles, the main sponsor, in diverse online and print marketing activities and on social media.