Image and product photography for adidas Porsche Design

adi­das and Porsche, two world-renowned German brands, have joined forces to estab­lish a pre­mi­um label for run­ning, win­ter sports, golf­ing and gym gear and for casu­al fash­ion. The col­lec­tion com­bines zeit­geist, ele­gance, and func­tion. Our task was to cap­ture and por­tray the label’s essence.

Image shots for trade fair and multi-use purposes

For the part­ner­ship of the two brands we cre­at­ed image pho­tog­ra­phy of the entire sports­wear, footwear, and acces­sories col­lec­tion in our stu­dio in Nuremberg. The objec­tive was to pro­duce images that could be enlarged and used at the Porsche Design stand at the world’s largest sport­ing goods trade fair, ISPO, held in Munich. An elab­o­rate book­let with our pho­tos also was pro­duced for ISPO to pro­vide vis­i­tors with even more detailed infor­ma­tion about the prod­ucts and the unique part­ner­ship. This image-rich project will serve as our bench­mark going forward.