Image and product photography for adidas Porsche Design
adidas and Porsche, two world-renowned German brands, have joined forces to establish a premium label for running, winter sports, golfing and gym gear and for casual fashion. The collection combines zeitgeist, elegance, and function. Our task was to capture and portray the label’s essence.
Image shots for trade fair and multi-use purposes
For the partnership of the two brands we created image photography of the entire sportswear, footwear, and accessories collection in our studio in Nuremberg. The objective was to produce images that could be enlarged and used at the Porsche Design stand at the world’s largest sporting goods trade fair, ISPO, held in Munich. An elaborate booklet with our photos also was produced for ISPO to provide visitors with even more detailed information about the products and the unique partnership. This image-rich project will serve as our benchmark going forward.