Fashion photography for Tom Dixon by adidas

Connoisseurs typ­i­cal­ly asso­ciate British design­er Tom Dixon with con­tem­po­rary prod­uct design, in par­tic­u­lar, lamps, fur­ni­ture, and oth­er inte­ri­or fur­nish­ings. In a dif­fer­ent direc­tion, Tom Dixon designed „The Capsule“ for adi­das: A series of prod­ucts that com­bine fash­ion, func­tion, and mobility.

Industrial design goes fashion

Against this back­ground, the Capsule’s gar­ments, footwear, and lug­gage items are more than fash­ion state­ments: They are the essence of what trav­el­ers need for a week away from home. This is why we placed spe­cial empha­sis on cap­tur­ing their mul­ti­func­tion­al­i­ty in the pho­tos, always ensur­ing a reflec­tion of the indus­tri­al style and mod­ern lifestyle shaped by Tom Dixon.

Still-life photography for modern urban nomads

During the shoot in our stu­dio in Nuremberg we cre­at­ed stills that bespeak the zeit­geist reduced to the nitty-gritty – always cool, always up to snuff. Be it a trol­ley that can trans­form into a wardrobe in a mat­ter of sec­onds or a coat that dou­bles as a sleep­ing bag, with Tom Dixon by adi­das you will have what you need for your next short trip.

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