SOG video at ISPO
The Scandinavian Outdoor Group (SOG) is made up of more than 70 brands of outdoor products based in Scandinavia. SOG is built on these core principles: Manufacturing premium outdoor products that exhibit a spirit of innovation, and the will to do good for people and nature.
Video trailer of the Scandinavian Village at ISPO
SOG regularly hosts the Scandinavian Village at ISPO, the largest international sporting goods trade fair. We at drehmomente.de were tasked with describing the Scandinavian Village in a video trailer, explaining why it is set up at the trade fair, and offering general insight into SOG. Using images and interviews with initiators, journalists, and members of SOG we produced a clip that transports the spirit of the Village. Kindness, a sense of community, and the business advantages for its members and customers make the Village a genuine attraction at ISPO – certainly not only because of the alluring delicacies served at the Scandinavian Bar.