Image shoot for Harley Benton by Thomann
Harley Benton is the most comprehensive and most successful brand of Musikhaus Thomann, the largest music house in Europe. In addition to guitars, basses, and other string instruments, the company promotes amplifiers and the related equipment for amateurs and professionals under the Harley Benton label and has established a worldwide reputation in this field. Thomann asked us to produce image materials for a brand campaign and for brand development.
Six-day photo shoot at four locations
To ensure the perfect setting for the instruments, we worked in three locations at Thomann’s premises: On stage in the PA department, in the practice room, and in the service center workshop. In only three days, we created image shots that made the instruments resonate. On three additional days, we rocked our own studio: We photographed all the stills of instruments for more detailed views in specially designed interior settings.
Web and social media content with oomph
Thomann is using the images to strengthen its brand image. On Facebook, Instagram, and in other social media the pictures paint an impressive picture of what Harley Benton stands for – and, of course, they are generating an abundance of likes and followers. Next the pictures will be displayed on the brand’s website which has been designed and implemented by Hamburg-based agency Remise 3. Let’s hear it for the boys!