Image shoot for Harley Benton by Thomann

Harley Benton is the most com­pre­hen­sive and most suc­cess­ful brand of Musikhaus Thomann, the largest music house in Europe. In addi­tion to gui­tars, bass­es, and oth­er string instru­ments, the com­pa­ny pro­motes ampli­fiers and the relat­ed equip­ment for ama­teurs and pro­fes­sion­als under the Harley Benton label and has estab­lished a world­wide rep­u­ta­tion in this field. Thomann asked us to pro­duce image mate­ri­als for a brand cam­paign and for brand development.

Six-day photo shoot at four locations

To ensure the per­fect set­ting for the instru­ments, we worked in three loca­tions at Thomann’s premis­es: On stage in the PA depart­ment, in the prac­tice room, and in the ser­vice cen­ter work­shop. In only three days, we cre­at­ed image shots that made the instru­ments res­onate. On three addi­tion­al days, we rocked our own stu­dio: We pho­tographed all the stills of instru­ments for more detailed views in spe­cial­ly designed inte­ri­or settings.

Web and social media content with oomph

Thomann is using the images to strength­en its brand image. On Facebook, Instagram, and in oth­er social media the pic­tures paint an impres­sive pic­ture of what Harley Benton stands for – and, of course, they are gen­er­at­ing an abun­dance of likes and fol­low­ers. Next the pic­tures will be dis­played on the brand’s web­site which has been designed and imple­ment­ed by Hamburg-based agency Remise 3. Let’s hear it for the boys!